Why removing Brighton’s parking meters is failing society
This is becoming a common sight across Brighton – parking meters being removed and drivers instead being encouraged to pay by phone or app. The positive view is that it’s encouraging use of digital –...
View ArticleUser testing can be an emotional experience
Anyone who’s spent any time working in digital will tell you the benefit of regular testing of your offering with real people. They hopefully validate a number of theories, as well as piercing huge...
View ArticleForget the big idea – start with the user
We think of Apple as being the great modern-day innovators, but actually what they do is take an initial idea – more often than not one that a competitor has created – and then improve on it, based on...
View ArticleMadMinds Europe 2016: Digital is hard, but fun
I’ve just spent a couple of days at the MadMinds Europe 2016 conference, where I spoke, but also listened to some excellent presentations and people about their successes and frustrations. Here are 6...
View ArticleIs personalisation really any good?
A tweet in my time line caught my eye last week. Someone I follow was calling out Sainsbury’s for giving her an offer for pork sausages, despite her having bought kosher margarine recently. What...
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